Motion Pillow Global Web
Global Web / Design System / Onboarding
Type
Global Commerce Web
Duration
Jul 2023 - Sep 2024 (15 months)
Role
UX/UI Design (Planning 70%, Design 80%)
Motion Pillow Global Web
Global Web / Design System / Onboarding
Type
Global Commerce Web
Duration
Jul 2023 - Sep 2024 (15 months)
Role
UX/UI Design (Planning 70%, Design 80%)
Motion Pillow Global Web
Global Web / Design System / Onboarding
Type
Global Commerce Web
Duration
Jul 2023 - Sep 2024 (15 months)
Role
UX/UI Design (Planning 70%, Design 80%)
OVERVIEW
Challenge
The existing website was structured for domestic ad-driven users with high problem awareness. For global market expansion, we needed to redesign the web flow targeting potential customers with low problem awareness who weren't actively seeking solutions.
Goal
Transform text-heavy necessity appeal into data-driven persuasion strategy
Create daily life problem situation illustrations for universal relatability
Enable seamless transition from problem awareness to purchase decision
Establish consistent brand experience through motion graphics
Result
200% increase in purchase consultations, successfully launched as communication channel for overseas buyers
OVERVIEW
Challenge
The existing website was structured for domestic ad-driven users with high problem awareness. For global market expansion, we needed to redesign the web flow targeting potential customers with low problem awareness who weren't actively seeking solutions.
Goal
Transform text-heavy necessity appeal into data-driven persuasion strategy
Create daily life problem situation illustrations for universal relatability
Enable seamless transition from problem awareness to purchase decision
Establish consistent brand experience through motion graphics
Result
200% increase in purchase consultations, successfully launched as communication channel for overseas buyers
OVERVIEW
Challenge
The existing website was structured for domestic ad-driven users with high problem awareness. For global market expansion, we needed to redesign the web flow targeting potential customers with low problem awareness who weren't actively seeking solutions.
Goal
Transform text-heavy necessity appeal into data-driven persuasion strategy
Create daily life problem situation illustrations for universal relatability
Enable seamless transition from problem awareness to purchase decision
Establish consistent brand experience through motion graphics
Result
200% increase in purchase consultations, successfully launched as communication channel for overseas buyers
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